Journal Title：Journal Of Macromarketing

With the continuous development of marketing theory and practice, people gradually realize that marketing activities are not limited to the enterprise level, but also closely related to the overall society. Therefore, there is a need for a macro perspective to examine marketing activities, which is the original intention of the founding of the Macro Marketing Magazine. The research field of this magazine is extensive, covering multiple aspects of macro marketing, such as marketing and public policy, marketing and development, marketing and quality of life, as well as the history of marketing. These research contents not only enrich the theoretical system of marketing, but also provide useful guidance for practice.

隨著市場(chǎng)營(yíng)銷(xiāo)理論和實(shí)踐的不斷發(fā)展，人們逐漸認(rèn)識(shí)到市場(chǎng)營(yíng)銷(xiāo)活動(dòng)不僅局限于企業(yè)層面，還與社會(huì)整體息息相關(guān)。因此，需要一種從宏觀角度審視市場(chǎng)營(yíng)銷(xiāo)活動(dòng)的視角，這就是《宏觀市場(chǎng)營(yíng)銷(xiāo)雜志》創(chuàng)刊的初衷。該雜志的研究領(lǐng)域廣泛，涵蓋了宏觀營(yíng)銷(xiāo)領(lǐng)域的多個(gè)方面，如營(yíng)銷(xiāo)和公共政策、營(yíng)銷(xiāo)和發(fā)展、營(yíng)銷(xiāo)和生活質(zhì)量，以及營(yíng)銷(xiāo)的歷史等。這些研究?jī)?nèi)容不僅豐富了市場(chǎng)營(yíng)銷(xiāo)的理論體系，也為實(shí)踐提供了有益的指導(dǎo)。

Journal Of Macromarketing創(chuàng)刊于1981年，由SAGE出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，此期刊水平偏中等偏靠后，在所屬細(xì)分領(lǐng)域中專(zhuān)業(yè)影響力一般，過(guò)審相對(duì)較易，如果您文章質(zhì)量佳，選擇此期刊，發(fā)表機(jī)率較高。平均審稿速度 ，影響因子指數(shù)3.7，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。